Laitila Coating: From surface treatment to full-scope manufacturing responsibility

From surface treatment to full product responsibility

At the core of Laitila Coating’s expertise is the ability to combine multiple production phases and technologies. Today, the company operates as a mechanical contract manufacturer, delivering complete solutions to its customers.

In practice, this means a single partner takes responsibility for sourcing, in-house manufacturing, the integration of external components, and final assembly.

A central role is played by busbars, whose production combines several technologies: copper and aluminium; sheet and profile structures; as well as surface treatment. Around these, other processes are built, including sheet metal production, machining, automation, and various assembly operations.

The result is not a collection of separate steps but one controlled whole. When design, manufacturing, and surface treatment are managed under the same roof, responsibility for quality is clear and responsiveness is fast. Instead of optimising individual steps, the entire production chain is considered as a whole.

For the customer, this is most visible in one thing: increasingly demanding and larger assemblies can be delivered from a single source.

Growth driven by international markets

Over the past six months, Laitila Coating has made significant investments. Production capacity has been expanded with new laser and punching technologies, modern five-axis machining, automation for busbar production, and facility expansions for logistics, assembly, and material handling. These investments are directly reflected in capacity and in what can be offered to customers.

In the coming years, the focus will be on expanding existing technologies, finding new opportunities, and responding more broadly to customer needs. This is also reflected in the company’s targets: a revenue goal of €40–45 million in the near future.

Growth is strongly driven by international markets, which are expected to account for the majority of this increase.

Marketing carries the story forward

One of the most significant changes at Laitila Coating over the past year has been related to marketing. For a long time, the company believed that good work speaks for itself. New business came through networks, direct contact, and word of mouth. Marketing was not seen as necessary.

This changed when marketing began to develop in collaboration with Verkkoasema: “When we got to know Verkkoasema, it was the first time it felt like we were working with people who genuinely understand us and our needs,” Salo explains. “Now our story spreads across different channels, even when we’re not physically there telling it ourselves.”

At Laitila Coating, marketing is now seen as a continuous part of sales and business operations. The collaboration has brought structure and rhythm to the work. Things no longer remain on the table; Verkkoasema moves them forward systematically. At the same time, responsibility has shifted away from internal resources.

The story that began with surface treatment continues today on a different scale. And that is the essence of Laitila Coating: building a whole that works not only in production but also in the customer’s mind.