Petri Kallio: How Laitila Coating Builds Partnerships That Go Beyond the Surface
Laitila Coating’s journey has evolved from a surface treatment provider into a comprehensive manufacturing partner for industry. Founder and Factory Manager Petri Kallio has been part of this development from the very beginning, both in daily production and at the strategic level.
In the video, Petri shares how Laitila Coating was founded, the values that guide its operations, and how the company is building growth both domestically and internationally.
Can’t see the video? Watch it on Youtube by clicking the link.
Values Guide Everyday Work
Laitila Coating is guided by three core values: flexibility, proactivity, and care. Flexibility reflects the ability to find the best possible solution together with the customer.
Proactivity means being involved even before an order is placed. The company supports customers in the design phase and provides guidance on material choices, manufacturing methods, and surface treatment solutions.
Care is visible in the way every order is managed. Each customer order has a clearly assigned responsible person, and customers are actively kept informed about the progress.
Surface Treatment at the Core
Laitila Coating’s story began with surface treatment, and it remains one of the company’s key competitive advantages.
– We apply surface treatments to 100% of the products we manufacture ourselves. That’s what sets us apart from many others, Petri says.
By keeping surface treatment in-house, the company ensures product quality, functionality, and delivery reliability. At the same time, customers benefit from a wide range of manufacturing technologies from a single partner.
Digitalisation Drives Efficiency
Digitalisation plays a key role in Laitila Coating’s operations. The company’s processes are guided by a modern ERP system, and most customer interactions are handled digitally.
Orders, confirmations, and invoicing are processed electronically, enabling a nearly paperless workflow.
– The less manual work there is in the process, the more reliable, efficient, and safe the operation becomes, Petri notes.
Digital tools are continuously developed to make both production and customer collaboration as smooth as possible.
Europe Opens New Opportunities
Laitila Coating has experienced strong growth in recent years, and future growth is increasingly driven by international markets.
Europe is a natural direction for expansion. International customers are already part of daily operations, and communication with them is a regular part of the workflow.
– We have highly skilled personnel and strong confidence that we can succeed in the European market, Petri says.
To support international growth, the company is continuously developing its structures, processes, and ways of working to meet the expectations of global customers.
Responsibility in Everyday Choices
International customers increasingly expect responsible operations from their partners. Laitila Coating sees this as an opportunity to improve and evolve.
For the company, responsibility includes good working conditions, environmental awareness, and continuous development.
– Responsibility is much more than following rules. It’s about constantly finding better ways to operate, Petri emphasises.
Becoming the First Choice
Petri’s vision for the future is clear: when a customer is looking for a manufacturing partner, Laitila Coating should be the first name that comes to mind.
This is built through long-term work, skilled personnel, and values that are reflected in everyday actions.